Providing a platform for Baobab producers, processors, manufacturers, researchers and support organisations to regularly meet and interact, sharing lessons learned and best practices to help grow the industry.

Organising a regular online and face to face Baobab Congress, bringing together stakeholders in the Baobab sector.

Representing the interests of the Baobab industry in national and international negotiations and relevant fora.

Facilitating period communications amongst members through the publication of newsletters, curated news clippings and the sharing of new scientific research findings of relevance to members.

Collating and publishing regular impact statistics to demonstrate the social, economic and environmental impacts of the Baobab industry in Africa.

Facilitating the development of minimum quality standards for Baobab fruit powder and Baobab seed oil and their incorporation into standardised product specifications for both.

Lobbying for the adoption of these minimum quality standards by national, regional and continental standards associations.

Developing and promoting a set of key quality parameters for standardised laboratory testing of baobab powder and oil.

Producing and disseminating reference standards for fingerprinting of baobab powder and oil to assess and prevent contamination.

Developing a standardised training curriculum for baobab producers relating to quality management, the attainment of internationally-recognised food safety certification (e.g. FSSC22000), organic certification, traceability and processing technologies and procedures.

Providing training to baobab producers to enable all embers to attain the minimum quality standards and achieve relevant certifications.

Capacity building and technical backstopping for members around supply chain configuration.

Developing and rolling out an independently-verified certification scheme to assess compliance of ABA members with minimum quality, sustainability and ethical standards.

Developing standardised methodologies for local and national-level Baobab resource assessment activities, to enable regular assessments of the quantity and health of the Baobab resource in countries with an active Baobab industry.

Training members in the use of standardised Baobab resource assessment methodologies to ensure their consistent application across different countries.

Collating, analysing and publishing resource assessment data from members on a regular basis.

Supporting the development and implementation of sustainable Baobab resource management strategies by members at local and national levels.

Identifying and agreeing key priority areas for scientific research aimed at substantiating relevant health claims around Baobab.   

Designing and publicising a co-ordinated research agenda to guide new Baobab research initiatives.  

Developing partnerships with relevant technical partners to finance and implement research activities within the context of the agreed research agenda.   

Developing marketing materials around Baobab products based on the outcomes of scientific research for use by members.  

Conducting consumer awareness campaigns in targeted markets to drive increased sales of Baobab.